In a world full of strategy decks and AI transformation programs, this is our real value:

To help leaders see clearly—and act accordingly.

That’s what we do at Third Way. It’s not glamorous.

But it works.

TRUST-AI.CO is live.

Our new home for responsible AI standards, tools, and global collaboration.

Explore the TRUST-AI™ framework and join the conversation at trust-ai.co.

What We Focus On

Clarity

Cut through the noise.

Clarify what’s real.

Define what’s urgent.

Human-Centred

Build technology that people trust.

Shape transformation that lasts.

Focus on the humans, not just the systems.

Integrity

Transparent. Responsible. Unbiased.

Secure and trustworthy by design.

Work that holds up—under pressure and over time.

Our approach is different—for a reason.

We work with senior leaders navigating uncertainty, misalignment, or transformation fatigue—especially when AI or emerging technologies are involved.

  • CIOs, CTOs, Heads of Risk and Strategy

  • Transformation leaders and IT-business bridge-builders

  • Anyone looking for signal, not spin

WHO WE’VE HELPED (BY INDUSTRY SECTOR)

Banking

Healthcare

Hospitals

Transport

Federal Health

Industry Associations

Telecommunications

Justice

Police

Airlines

• Banking • Healthcare • Hospitals • Transport • Federal Health • Industry Associations • Telecommunications • Justice • Police • Airlines

How Can We Help?

We don’t start with a solution, we start with a conversation.

Tell us what’s on your mind—challenges, questions, or ideas you’re exploring.

We’ll listen, and if we can help, we’ll say how.